Problematic language is bad for business.
We bring the insights and expertise that help you plug the “leaky buckets” caused by problematic language, including:
sales deals tanked by just a few words
alienated prospects, job candidates, and customers
employee disengagement and attrition
discrimination and harassment lawsuits.
Worthwhile guides clients to more strategic, optimized, and inclusive language. Our strategic language services are based on decades of original research, and offer actionable insights not found anywhere else.
The Inclusive Language Field Guide, which pairs with keynotes and workshops, is available as a paperback, e-book, and audiobook.
All of our strategic language services are grounded in the science of Linguistic Anthropology.
Training in Optimized Language and Inclusive Language
Come learn the principles and insights that only we can offer!
Our workshops are customized so we can correct the common — and often expensive — mistakes people are making.
We also offer scalable solutions to effectively reach thousands, or tens of thousands, of employees. This includes customized video e-learning and train-the-trainer workshops and materials.
Popular workshops include:
Optimized Language for Workplace Civility
Optimized Language for Talent Acquisition
Inclusive Language for Comms and PR
Inclusive Language for Effective Marketing
Language Audits
We audit all kinds of client materials. This includes websites, job postings, guides for hiring managers, and employee handbooks.
We also review content: internal comms, newsletters, videos, camp programming, articles, and news broadcasts.
The result? A detailed report on what is and isn’t working, inclusive substitutions, and principles to guide you moving forward.
Strategic Language Consulting
We work with clients to plan, implement, and maintain language upgrades.
“Bringing Dr. Wertheim to train our Recruiting team on inclusive language was hugely impactful. I received a lot of positive feedback from participants right after the training that she helped our team members be more mindful of the language they use. And she created a safe space for participants to ask questions that they typically would be afraid to ask.”